Under the Post
One of the benefits of having so many blogs is we can experiment across a statistically relevant number of blogs and visitors to test out how different changes to aspects of the blog works.
For example the way we display titles on permalink pages, with the post name first and the blog name second, is the result of testing and we found that having the post name first has an impact on blog traffic, mostly from places like search engines that show the page title as part of the results.
Anyway, one of the places we think is pretty under-used on our themes is the spot under the post and above the comments. It makes sense, when someone is done with your post they’re probably looking for someplace else to go. We were brainstorming some ideas of what to put there, here’s what we have so far:
- Related posts
- Ads (your ads)
- Blogroll or avatars
- Popular posts
- Random same-blog posts
- Author profile
Of those, “related posts” is the most exciting but also the most difficult, but probably the one we’ll try to tackle first.
However I’m sure there’s a ton of stuff we haven’t even imagined yet. So… what would you be interested in having under your post on the permalink (single post) page?