Making Redirects Permanent

On WordPress.com, you start with a standard WordPress.com domain name for your blog which looks something like this – example.wordpress.com. You then have the option of upgrading to a custom mapped domain such as example.com.

The good news is by setting example.com as your primary domain, all your visitors who try to access your old example.wordpress.com links automatically get redirected to the new domain.

But what about search engines and other services that access the old example.wordpress.com links ? Up until now, WordPress.com would send those services a 302 redirect which would tell them that a link had a new temporary home, and to go index that new link, but to not forget about the original one.

Today we have changed 302 redirects to 301 redirects. A 301 redirect tells search engines the new link has moved permanently, and they can discard the old links.

Why does this matter ? This change should help maintain traffic levels from search engines when changing or upgrading to custom domains, and makes things more flexible for you if you ever want to move from WordPress.com to self-hosted WordPress.

As with anything search engine related, your mileage may vary, and the timing on when search engines such as Google, Bing, and others update their index is not something anyone can predict. We have a short support document explaining some of the complexities involved with search engines that is worth a read if you have any questions.


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Raanan Bar-Cohen

52 Comments

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  1. xCae

    nice 301 redirects i had fears of taking out .wordpress but you have cleared my fears up

    Like

  2. shauna lee lange

    Raanan, you’ve made my day.

    Like

  3. Sara

    I was actually concerned about this when I thought of upgrading sometime in the future. This is good to hear, thanks! :mrgreen:

    Like

  4. Adriana

    Oh, that’s great! I was worried about switching to a domain as well. Self-hosted WordPress is just looking that much better now.

    Like

  5. twistedt

    Nice, wordpress.com users are spoiled. Thank You

    Like

  6. Sarah

    Wotcher WP Team!!!

    Brilliant! This should help so much! I personally haven’t yet had the chance to upgrade my domain, but I’m seriously considering getting the upgrade. :D

    Thank you so much!

    Cheers,

    Sarah

    Like

  7. pranabchatterjee

    Hey,

    This is AWESOME! Now, seriously, tell me folks, is there any point AT ALL to worry oneself silly over moving over to wordpress.org? I mean, all that we need is right here, right now!

    Cheers!!!

    Like

  8. g00ba

    Yay, this is good news. The Celtics losing is bad news but now I’m calling tonight a draw.

    Like

  9. Andrew

    I was thinking about this idea the other day; it makes so much sense!

    Like

  10. sid

    great news for custom domain mapped wordpress users …

    Like

  11. Jennifer

    This will make a lot of people I know very, very happy. Thank you WordPress.com!

    Like

  12. dhenztm

    practical and useful, thanks guys! :D

    Like

  13. Jeff Silvers

    Haha, wow, literally the only reason I logged onto WordPress.com just now was to see if I could contact them and ask them about this exact issue (i.e., whether permalinks for my blog that use the wordpress.com URL will still work even after I’m using my own domain). Absolutely perfect timing.

    Like

  14. newcobargains

    thanks WordPress, once again you come through smelling like a rose!

    Like

  15. Shaikul Akbar N

    it’s a good change as i am in a plan of upgrading my WordPress account. Cheers.

    Like

  16. Mohammad Elsheimy

    Thanks alot!

    Like

  17. Olivia

    Like this one, it’s a very nice update and change.. this way, the search engines will link to our Blog either way, no matter what..
    Thanks is a small word. :)

    Like

  18. Neeraj Bhushan

    Yeah. Many a times while searching… I had raised eyebrows seeing the big link in the search results even though I had upgraded my blog. Thanks wordpress, you have resolved my ssue.

    Like

  19. Wicked Mike

    That’s terrific. My sites experienced a radical loss of traffic (never recovered) with my switching over to WordPress. Support was unhelpful with my query. Hopefully this will make a difference.

    Like

  20. chicreation

    A huge THANK YOU! What a wonderful improvement. Blogging on WP is EASY & FUN! We LOVE YOU!

    Like

  21. cepet

    This is great news for those of use that upgraded to domain mapping! In all honesty, since I have such a small niche group, I did not see that significant of a drop in traffic when I upgraded. But, perhaps this will make it easier for others to find me. :)

    Like

  22. حسین

    Thanks for this. It’s a better configuration. :-)
    Some kind of future proof, isn’t it? But who knows what will happen in future…

    Like

  23. Pingback: Waebo » Wordpress.com : Redirection permanente (301) sur le nom de domaine
  24. jayantraj7

    a huge thank for this update ;)

    Like

  25. weavehole

    Nice to know it’s there for the time when more than 2 or 3 people visit me in a day and it becomes worthwhile getting an upgrade.

    Like

  26. Lois Kackley

    Another reason to favor WordPress – above all the rest!! Thanks for the upgrade in redirects!! Pat yourselves on the back, immediately!!

    Like

  27. elenaramirez

    Thank you for this information. But could you direct me, to the source, that has all the information for upgrading? Costs, options, instructions etc.
    Thanks, I appreciate you folks, greatly. Elena

    Like

  28. Dominik

    Awesome! Thanks for that update. I think I will upgrade to a custom mapped domain really soon.

    Like

  29. eof737

    You guys are the best!
    I cannot sing your praises enough. Until now, as a somewhat tech challenged blogger, I didn’t quite grasp it that creating a permanent/domain name change via WordPress was that simple. You also answered my lingering concern about redirects. :-)
    Mega Thanks! :-)
    Eliz

    Like

  30. oronero

    Ok, nice, thanks.
    But.
    As it is, the ONE thing I really want, i.e. full statistics, is not available. Why is wordpress.com censoring statistics, why????
    Does it cost you that much more to send all the stats my way instead of that silly boil down?

    Well I’ll pay for it.

    If I can pay for more space, or for a chic name without the “wordpress” part, or for all the other useless extras, then let me pay for full stats.

    Please.

    Like

  31. David

    Could you expand on what you mean by …and makes things more flexible for you if you ever want to move from WordPress.com to self-hosted WordPress.? How does it make things more flexible?
    :-)

    Like

  32. madsmao

    Small change with a huge impact. Nice one guys :)

    Like

  33. timethief

    YES! Thank you for this. I appreciate it times two (two domains being domain mapped). :)

    Like

  34. ImStillToni

    I just did this the other day and I love it! Domain mapping saved me the expense of hosting (for the time being anyway) and I love the fact my URL shows up in the address bar….not my url.wordpress.com. Best $10 I’ve spent since buying the domain itself!

    Like

  35. djmatty2k9

    Good Job WordPress!!! That is the best idea yet because I was very worried about changing my URL in the future. You have so done it this time WordPress!!! :)

    Like

  36. pfandrade

    great; i’ve been thinking how could I done it myself.
    Since when is this on ?

    Like

  37. zzeed

    Excellent! Compelling for me to go on permanent domain.

    Like

  38. webmistress

    Thats GGGREEEAAAATTTT!

    to hear all worries over domains, search engine placement and future traffic has been solved, thanks for explaining this us

    Like

  39. martinsoler

    Thanks a lot. I changed my domain a few month ago to a my url http://martinsoler.com, will google still take that into account on it’s next update? I mean is it also retroactive or only for those that change now?

    Like

  40. iamhangover

    This is great! Thinking of buying a custom mapped domain as well..

    Like

  41. Melissa

    Thank you! I upgraded to a self-hosted site a couple months ago, so this will be great for redirecting traffic.

    Like

  42. randylewiskemp

    I’m happy to hear about the 301 redirect implementation.
    Randy

    Like

  43. qbit

    So, PageRank doesn’t suffer?

    Like

  44. musingsofastrongblackwoman

    I was concerned about losing the traffic I built so I had moved yet to my new domain. I am confident about maintaining my traffic. Thanks.

    Like

  45. starrynightcoach

    That’s a great upgrade feature, thanks!

    Like

  46. Wez

    Thanks. Glad to know stats stay with the url but with the features you keep releasing I’m seeing less and less reason to shift to self-hosted. Cheers.

    Like

  47. citydaters

    That’s good to know and makes it less hassle to move. Thanks.

    Like

  48. dotexe

    watta great movement, thanks…i’ve been upgrade to my own domains,

    Like

  49. malknet

    Thanks. Glad to know stats stay with the URL but with the features you keep releasing I’m seeing less and less reason to shift to self-hosted. Cheers.

    Like

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