Yesterday, we learned the ins and outs of pushing your new posts to Facebook, Twitter, and Google+. Today, we continue our tour of the Publicize universe with the three other social networks you can connect to from your WordPress.com account: LinkedIn, Tumblr, and Path.
The ability to share your content with different audiences quickly and easily will help you cultivate a healthy readership. Just as important, with Publicize you can tweak your sharing preferences so that each post reaches its intended destination: you can always choose which services to publish to, and what custom message to include (if any).
You can connect to these three services in exactly the same way, and from the exact same page, as the ones discussed yesterday. Simply visit Settings → Sharing in your dashboard, click “Connect” on the desired one, and authenticate your account in the window that opens. Once you’re done, you’ll see all the social networks you’ve connected to in every new post’s Publish module.
All linked up
LinkedIn is by now much more than a professional networking site. It’s a major content hub in its own right, with movers and shakers from every possible sector sharing their ideas and connecting with like-minded thinkers.
If you’ve decided to connect your WordPress.com site to your LinkedIn account, you can use it to increase your visibility within your professional circles, or join interesting discussions with other people in your field (or in any field, for that matter). For bloggers who often write about work-related themes, this is often a natural step to take.
The best part? If you occasionally publish posts that are more suited to be shared with friends or fellow bloggers than with potential employers, all you have to do is uncheck the LinkedIn box in the Publish module. While public posts are visible to anyone who’s visiting your site, you nonetheless control the content associated with your profile on LinkedIn.
Curate, collect, and write away
With millions of active users, Tumblr hosts an incredible number of buzzing communities, with a strong focus on the curation of visually striking art, photography, and animation (and, sure, a few gifs for good measure). Many a WordPress.com user has benefitted from connecting an art-filled site or a professional portfolio with a tumblr blog. Aimed for quicker consumption, it lets you expose your work and the content you’ve curated around the web to a different, less text-oriented audience.
Of course, nothing stops you from sharing any content to your Tumblr account. Even if your post contains no images at all, it can still benefit from the added exposure of another venue. A link in your followers’ feed will allow them to visit your blog and explore your content, both old and new.
Share a moment with one click
Path, the most recent addition to the Publicize lineup, lets users create a more intimate social network, as it caps the contacts you can add at 150. This makes it ideal for sharing personal stories, photos, and updates — “moments” that members of your network can enjoy from their smartphones.
Just because your posts will be viewed on a smaller screen doesn’t mean they’ll lose their luster — if you use the image or video post format, the media in question will be resized to fit your contact’s smartphone screen. For longer posts, Path will display an excerpt of the content, with a link to visit your blog for anyone who’d like to read the rest.
We lead multidimensional lives across multiple platforms. With Publicize, you can create a customized sharing experience for all the content you produce. If your WordPress.com site is the hub of your online content creation, Publicize expands your reach into the different corners of your network, making your presence as visible and as accessible as you want it to be.
Jan 15th at 6:48 pm
Please add support also for Linkedin pages. Great feature but I don’t want to publish on my personal Linkedin profile, just on the corporate page…
Jan 15th at 6:56 pm
Thank you for this!
Jan 15th at 7:27 pm
Thanks for giving more insight into how to “publish” more, and with other outlets. I did authorize my blogs, with Tumblr and Linkedin. Path seemed so vague, to be honest. It was not user-friendly to even sign up. But it was nice to see my blogs on these other networks. WordPress, you are always outstanding, helpful, and innovative. I love WordPress.com — thanks, for all the help.
Jan 15th at 9:41 pm
Path is a new one to me. Like the sound of it. Useful stuff!
Jan 16th at 1:37 am
Besides pushing the posts through those social media, are there any good ways to post the blog link to profile such as Linkedin, so that the readers of Linkedin can check into the blog through the link?
Jan 16th at 4:39 am
Still want to be able to push to Pinterest. Anyone with me??
Jan 16th at 6:46 am
Thanks, that was great help!!!
Jan 16th at 7:53 am
Never used Path. Thanks for sharing this info.
Jan 16th at 10:50 am
Great post. I actually just noticed that in the ‘settings’ this very week, that WordPress.com had that link to other websites, it makes sharing very easy.
Jan 16th at 3:07 pm
Useful article, just not sure I want all my 410 colleagues on LinkedIn watching me build a shed/office!
Jan 16th at 3:38 pm
Thanks for this reminder as I was thinking about transitioning to my Tumblr, because my pictures seem to have more of a following there in recent months. Publicize can pull my Tumblr followers to my WordPress, as well as Flickr which are my favorite platforms of all. Glad you included LinkedIn too, as Flickr doesn’t even do that.
Jan 16th at 6:55 pm
just enable this module in our dashboard? Thank you
Jan 16th at 7:29 pm
Thanks, I’m going to add tumblr, I didn’t even consider that one.
Jan 17th at 6:38 am
Sounds good. Thanks for this, now my posts will be posted on my tumblr
Jan 17th at 11:09 am
I do publish to Tumblr. Works v well.
I don’t publish directly to FB or Twitter as I want to put a summary there, rather than the first two sentences.
Linkedin: I think it best to separate the professional and the creative.
Jan 20th at 9:10 pm
yeah it’s really helpful for us for post sharing ,without again and again login ..
but sir i have a question that sometimes pinterest says we can’t fetch the image due to this i unable to share my post ,why this happens…??? please tell me…
Jan 21st at 3:09 am
This is great!
Jan 21st at 5:20 am
I’m checking this out! Looks interesting!
Jan 21st at 6:47 am
Thanks for this great post, I’m now going to select which posts I publicise on Linked In, I didn’t know I had the option to do that. More reasons to love WordPress!
Jan 22nd at 5:39 am
Thanks for sharing. Very helpful
Jan 22nd at 8:28 pm
This is great! I love that you can select what posts you publicize to certain sites. I would love to be able to post my blogs to my Tumblr too, however I feel as it is more about images/videos/gifs it is probably not the best Social Media Platform for me!
Jan 26th at 1:12 am
I must admit that I’ve been ignoring the publize feature up to now … shame on me … but after reading your post I immediately got to work.