Blog posts can be a total tease. You get to the end and you’re ready for more, but all that’s there is maybe some post navigation, and if you’re lucky a few comments. If your appetite was whetted by the awesome post you just read there’s no place for you to go, except maybe to a search engine to look for terms around what you just read.
Post or permalink pages probably account for about half of the pageviews on your blog.
One of my favorite things about Youtube is that you can start with a single video and then see something else interesting in the related videos and you lose yourself and next thing you know it’s four in the morning and you’re watching disco pilates videos. My fancy term for this is lateral navigation. (Which the rest of the world seems to think has something to do with flying.)
Well now you can have that same experience across WordPress.com.
In a feature we’re calling possibly related posts we’ll now try to show posts related to yours a little section at the end. If we find any posts on your blog that are related, we’ll put those at the very top and in bold. Next we’ll show other posts from around WordPress.com, and finally we’ll check if there’s anything in the mainstream media.
The result is a handful of links that should provide you and your visitors something interesting to check out. On blogs that cover the same topics frequently related posts could cause a 5-10% increase in traffic overnight. You could also start to see traffic from lots of other blogs. It’s a bit of an experiment, and we’ll be tweaking it a lot based on your feedback and the data that we collect once everything is live.
Right now this is just for English blogs, but we’re working on the technology to roll this out for every language we support. We’ll also be adding some ways for you to tweak the results to your liking.
If you want to remove the related posts from your blog entirely, just go to Design Appearance > Extras and check the box to do so. But if you remove related posts from your blog we’ll remove you from other people’s blogs, so you won’t get traffic from that.
We hope you like this new feature, that we developed in partnership with our good friends at Sphere, and that it nets you a more interesting reading experience and maybe a bit more traffic.