About two years ago, we announced that we were running some experimental Google ads on post and tag pages. It was an announcement that was necessary because, as it turned out, they were so discreet you didn’t even notice them.
As we said in our original post:
The ad code tries hard not to intrude or show ads to regular readers, which means a small percentage of page views [might have an ad].
We seemed to have lucked in to a good balance with this approach, and don’t plan to change anything there. (Most of your readers will never see an ad.) As an added bonus the light advertising has allowed us to focus on free features for you guys rather than paid upgrades, and enabled us to invest in infrastructure so your blog is always fast and reliable and never shows a fail whale.
At the same time it’s easy to imagine blogs that would never want ads on them: businesses, startups, non-profits, political activist sites, the list goes on. Google Adsense analyzes the content to show contextually relevant ads, but that might mean a link to a competitor. Because of this we’ve introduced a premium option that gives you control: the No-ads upgrade.
With this upgrade, no one, whether they’re logged in or not, will see any ads on your blog. Ever. (Or at least as long as you subscribe to the upgrade.)
The No-ads upgrade can be purchased for 30 credits a year ($0.08 a day) through the Upgrades tab in your blog’s dashboard.
UPDATE 10/02: Comments on this post are now closed. Thank you for your feedback, everyone.
- Sep 18, 2008 @ 3:16 pm