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The Blog

Want to see a cool trick? Open up a new browser tab and type “” into the address bar.

Whoa! It just redirected you to

I could do that all day. πŸ™‚

Yes it’s true, Automattic is now the proud owner of, which we acquired from our buddies over at Yahoo! We’ve been using as internal shorthand for this site for years now, and ever since we figured out four or five years ago that Yahoo had that domain (as opposed to the Washington Post or something) we’ve been doing our best to get it, a journey that culminated in ultimate success a few days ago. seemed like a great fit: people’s attention spans are getting shorter every day.Β  Wow the weather is great in San Francisco today. Also it’s seven keystrokes shorter to type in, which multiplied by the hundreds of millions of times people visit the site every year will be a huge productivity boost to our troubled economy and prevent RSI in a large percentage of the population.

But beyond just redirecting to I wanted to throw something out to you guys:

What should we do with

Leave your answer in the comments and we’ll put it into the Automattic idea machine and crunch something out at the end.

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Comments are closed.

  1. davexw

    Allow us to change from to πŸ™‚

    Liked by 1 person

  2. Seth Blank

    Make your own URL shortening service with it so people can create wp-branded links for twitter, SMS messages, etc.!

    You know, turn into or whatever.



  3. Doug

    URL shortener! Like etc.

    So my blog is at, so then it’d be I’d use it! Also good for promo!


  4. redwall_hp

    Perhaps you should redirect blog domains as well? E.g. -> I’m betting your users would thank you for that. (Personally, I don’t use much anyway. I prefer to have more control over my blog.) Having users’ blogs on subdomains of a two-letter domain would be a big selling point over competing services, certainly.


  5. Lance Wiggs

    Nothing – keep it as a redirect and keep continuously improving the homepage


  6. kevinroberts10

    What all the hip web2.0 companies do: make a URL shortening service.


  7. ocbeejay

    Maybe put featured blogs/channels of blog there
    a portal for tags or something
    i dunno


  8. litwc

    I saw use it to serve up automagical mobile versions of blogs.

    Do auto redirects from subdomains also… ( =

    Use it to serve WordPress “Shorter, Better, and uncut…” I mean…


  9. Tyler

    How about shorten all new blog urls with just the “” address instead of “”


  10. Moses

    yay… might save us from getting carpel tunnel! πŸ™‚


  11. Hellcruzer 6300

    nice now i dont have to write i can just write “” ! Thanks for the update!


  12. bingorabbit

    ummm, get RSS Feeds from’s like the WP World.. .org, trac, will look cool. Short and Handy πŸ™‚

    Congarts Guys πŸ™‚


  13. Moi

    Maybe our blog addresses could be shorter too… “”.


  14. John Doe

    Short URL tied into autoposting of blog posts to twitter and/or other social networks


  15. Sora Aoi

    That’s great. is perfect.


  16. Andrew


    Making life easier and easier, guys.


  17. ghostfreeman

    I’d like to see a better WordPress homepage — one that focuses specifically on aggregating the content of the hosted blogs (the one you guys have right now isn’t cutting it IMO). Maybe point to that page?

    Either that or rename the site WallPuncher


  18. Chris Thomson should totally be used as a URL shortener for blogs. That and could redirect to is a pretty long URL, but isn’t nearly as long.


  19. worlddrknss

    You could use as a only theme community. Allowing members to upload their themes specifically made for and then allow the community members vote on themes they feel should be included into I believe this would be more productive then the themes thread, and possibly have a better chance of more themes to be provided to members. Lets face it, the themes on are outdated and need a overhaul.


  20. nokia5800blog

    i would like to use it as short url for my blog πŸ™‚


  21. jakyas

    simple. Use it for making quick posts from wordpress. Iike, just sign in and post. Nothing more, nothing less. Quick press is the best thing you can do with this (at least, I guess so), otherwise comments are coming. πŸ™‚


  22. Chuck Reynolds

    wow grats on Matt… that’s great. I’d maybe use it for mobile blogging for .com accounts AND mobile access to .com accounts?
    That’s the best I got so far πŸ™‚


  23. yungchin

    How about using it for beta-testing new features/modules/themes?

    Most visitors will come to since that’s where all the links from all over the web point, but users who have blogs here will know and can go there to test-drive their blogs with new features enabled.

    (We’re also the ones who actually type “wordpress” in the address bar all the time – visitors just clicked through from wherever they came from… so the shortcut is best spent on us!)


  24. jemerick

    Yet another URL shortening service!!! πŸ˜‰


  25. pochp

    Well, an excellent idea to me. Looks more efficient and official. Cheers!


  26. Jason Gohlke

    You should flip it to the Washington Post for 100 times what you paid for it. (Or to Corel — did you know WordPerfect still exists? I didn’t.)

    Seriously, it would make a nice substitute for the “” part of people’s URLs. would be nice. That said, you don’t want to require people to migrate, because you don’t want to break everyone’s addresses.

    So you could have it as a drop-down selection when people sign up. (It could list the subdomain they’ve chosen, with the input field right next to their subdomain so they can see what the URL will look like, i.e. example.[]). Or maybe allow people to have both if they have a paid account.

    I’m guessing it wouldn’t be hard technically, but that’s just a guess. The only drawback I can see is that the impression of “wordpress” would be replaced with “wp”, but that’s okay, because would lead to you….


  27. sensico

    Thanks for enabling our low attention spans πŸ˜› btw, I’m too lazy to type even so I’ll continue to use this bookmark feature on firefox LOL.
    What should we do with I don’t know, give everyone 15 credits for free or hurry up with the new stats feature or keep doing what you’re doing, I like WP the way it is now.
    oh wait, find a way for us to use scripts in the sidebars without it becoming a mess (I know, I know but you asked) but, I’m happy with things the way they are πŸ™‚


  28. linuxandfriends

    Why not use it as the main address of the blogs you host at ?
    is far shorter than


  29. Leonard

    It would be awesome to have “” instead of “” in blog links.


  30. PiensoLuegoPiensoLuegoExisto


    Maybe should be used to show help’s and faq’s strictly, so will be the site to look for help (manuals, maybe the forums) and the one to register new members and host blogs. This will prevent mistakes on (for example) identifying if it’s a official division or just another member’s blog. This will help too if any member wants to take ‘obscure advantage’ (like registering a blog named

    Thanks and good luck!


  31. Pingback: — Matt Mullenweg
  32. donnacha

    How about making the same shortcut work for subdomains i.e. not just = but, also, =


  33. JLeuze + P2 = So long Twitter!


  34. morris

    Well make it interchangeable with worpdress,com, and no doubt we’ll all start shortening our urls.

    So could be

    As for brand image, look at: CNN, MSNBC, BBC – abbreviations work …

    Thanks for the best blogging platform


  35. ismailimail

    This is obvious, it will be used to shorten URLs; and it will be welcomed. Thanks.


  36. reprindle

    Well, that’s cool. You can now type in and get to your site. Great work. You’re right the economy will recover within six months. If it doesn’t, well…


  37. brainforhire

    Maybe something where some topical issues can be debated – invite a few big wigs in to make a statement and let rip the blogites!


  38. Ruhi

    I couldn’t care less.


  39. Bandew444

    Thats cool… already have my site bookmarked, though. Still covenient, if I reccomend WordPress to my friends.


  40. chris5858

    You could show featured or new WP Blogs.


  41. Cat

    Offer people to use thus allowing people to pick blog urls which are already taken on


  42. tysdaddy

    Sell it back?

    Just kidding. It’s nice, for the times when I need to get there, to have to type less.

    Perhaps a one-page add in all major newspapers. Just a big WP logo . . . ?


  43. Tubbo & Dubba Tubba

    You should put it in the oven, bake for fifteen minutes (at 350 degrees Fahrenheit), and make delicious and nutritious WP cookies. Or something.


  44. bef

    allow to redirect to


  45. Nightwyrm

    This is pretty cool. When will we be able to use this for our sites (or if)?


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  47. khromov

    Nice going!


  48. AlenΓ΄nimo

    What about a url shortener?


  49. Nibu Thomas

    Quite useful to me since I use a multitap keyboard when browsing from my mobile. Great work guys!


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  51. chordsumc

    How about redirecting subdomains from to, i.e. having redirect to This would save many more millions of keypresses!


  52. Zaeriuraschi 11098

    Um… I don’t know.
    But I have a question:
    If I typed in in the address bar, would I end up on my blog?


  53. BriarCat

    Nifty. Can my blog be


  54. Vikas Gupta

    Brevity is the soul of wit, ahem! πŸ˜€

    I wish our blog URL was also shortened accordingly which means I could be! πŸ™‚ I typed this address and it led to me!

    I have many friends (mostly Indians) who do not type the URL in the address bar; they just Google things to find the URL (because they are so lazy)! RSI They are destined for RSI!

    It is fewer presses for WordPress now! πŸ˜‰


  55. Dave Winer

    Sell subdomains. I’d like to be

    Auction them off. Get even richer. πŸ™‚


  56. Callum

    It’d make a great tinyurl type redirect service. Super short.


  57. mentatjack should be used for shorter links to WordPress blogs, similar to tinyURL and the many that followed in it’s footsteps. The end result could be some subtle branding on Twitter. I’d love to see a variation on this theme and not just an exact retread of the concept everyone else has done.


  58. elegantextracts

    Any plans to obtain It would be nice to have those as well, especially since I’m constantly flipping back and forth between the two.


  59. pemiluindonesiadamai2009

    It’s a nice domain name Matt


  60. Carli

    It would be very cool to have as a shorter version for a wordpress hosted web address. Perhaps something to consider as a paid upgrade?


  61. pantheophany

    You may consider using it for mobile-optimized pages.


  62. chanux

    Like to see the day It redirects to all those cool wp blogs too πŸ˜€


  63. lnxwalt

    Hey hey. Less typing. Good thing.

    You could use to host ‘how-to’ docs for the .com and .org sites (and other Automattic properties).

    Or a wordpress ‘community’ site.

    Or as a marketing site, telling more large corporations why they want to use WordPress hosted blogs as part of their corporate communications.


  64. joebrooks

    Definitely, there should be a “Under construction” gif for at least 6 month prior to any real content.


  65. Dave Winer

    Actually someone had an idea on Twitter.

    Create a version of WordPress, hosted on, with all the internal URLs optimized for shortness.

    A blogging system that doesn’t need shortened URLs.

    A big contribution to the state of the art.

    As opposed to the state of the arrrrgh! πŸ™‚


  66. Dave Winer

    Not cryptic shortness. Sensible shortness. But short. And sensisble.


  67. jessica o

    love the attention-span tangent. – wordpress people: SHORT bios of the bloggers with brief descriptions of their blogs and ratings… popularity – most read, most subscribers, wp favorites, etc.


  68. imortalblood

    First oh yeah!


  69. Nathaniel Payne

    I think the most obvious usage would be some sort of shortened TinyURL-esque redirector utility that people could use to post short links to their blog posts on sites like Twitter and Facebook.


  70. secondsaturdayscience

    Everyone is going to tell you to turn it into a URL shortener for Twitter,, and I suppose you could, but I say that would be dull at best.

    Why not turn it into your own thing? Just make it the mobile version of your sites that mirrors the real sites, that way you don’t have to goof around with frames, the search engines will ignore it bc it’s just a mirror, but it gives mobile readers an easier way to navigate.

    Anyway, I had to write because it’s been a good year for you with domains. First, and now this.

    I still own, but I may have to sell it. Damn this global economic headcold.



  71. Deden

    Simple adress ,thanks


  72. Lim Jun Jie

    Hey, our blog address which are at should also work when is typed! That would be awesome as we visit our friends blog more than we do for the homepage!

    Having a blog address is awesome!


  73. Saito

    Good luck, I’m sure you guys will come up with something good. Can’t wait to see the final results!


  74. Saito

    just a thought-the ability to mutually communicate between blog spaces, cogs…more interaction between accounts.


  75. Will Rhodes

    How about picking a blog genre – I’m biased so say ‘Politics’ – then feature those kinds of blogs for a few days or a week but automatically generated a little like the Hewt post/blog. This will give some blogs a little more exposure.

    Put it on the main page of – I dunno, say for a few hours or so helping people to get more readers and a bit of traffic that they may not normally get.

    Like a great big thank you to all of us who use regularly?

    How you would do that and lay it out – well that is up to you – just something for the mix.


  76. R Lawliet

    nice… but i’ve tried it a few days ago even before i read this post…

    Try redirecting to
    that’s going to be really cool, if you could do it somehow… πŸ˜€


  77. juanjoconti

    You should let users have transparently domains like as an alias for



  78. Harshad Joshi

    I would like

    Start a microblogging site with πŸ˜‰


  79. wvmmrh

    what shound you do with
    well,it;s generally very tasty with a smathering of butter or maybe rolled in batter and fried.

    either way, is sure to be a downright wonderful treat for the entire family/.


  80. seejay

    Congrats guys! Now, how about giving us WP.COM sub domains for our blogs? πŸ™‚

    It would be totally awesome to have my blog url like πŸ˜€


  81. Dean

    What about making an alternative subdomain to


  82. Weldon Dodd

    The obvious suggestion would seem to be a URL shortener for twitter. Make a plugin that anyone can drop into their page to get “tweet this” on each post with a URL


  83. kapeka

    Well, is shorter than, it’s in fact something like a “micro-url” as opposed to the “real” URL, why not do either:

    1. a url-shortener service from automattic that people could use from, say, all the themes but especially the prologue and P2 themes.


    2. a “micro-blogging” service as companion to the “real” blogging service, that would be based on the P2 theme and blow Twitter out of the way πŸ˜‰


  84. Jonathan

    Let us all use it for our fabulous blogs here, of course!


  85. arun

    Matt, congrats. A small request, a redirect of to would be awesome!


  86. juiced

    Maybe you could also re-direct all blogs: for example ->


  87. xrazerx


    Uhmmm could be nice… πŸ˜€ And Congratz for πŸ˜€


  88. Jeremy Visser

    Awesome. This is the of WordPress!


  89. crazycool5

    WOW !! Its a great news !


  90. Enrique MartΓ­nez

    Now i’m waiting for when i can type


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  92. darbs



  93. Elijah Grey

    I think you should either make {blog} 301 redirect to {blog} or the other way around, which would give every blog a much shorter URL; and everyone loves shorter URLs.

    PS. Please take away the requirement for the website under your contact info having to be a blog in order to comment. If I have a blog and want to put it as the website, I should have the right to do so.


  94. feb9

    make it tinyurl option for blog entries πŸ˜€


  95. marylandonmymind

    Start another version of, and make it advertiser-friendly to compete with blogspot as a low-cost or no-cost platform for bloggers who would like to carry advertising. If it’ no-cost to the blogger, could take a cut of the advertising revenue. Or you could start a search-engine to compete with Google, but I wouldn’t go there.


  96. 71mm0

    Whoa! Awesome!
    If “”, so my blog can redirect to πŸ˜‰
    I think, this is the best idea..
    Can be?


  97. Dan

    A url shortener seems like an obvious choice, although I’m sure you spent far too much on the domain for that. However, a url shortener integrated with my account, with stats on my Dashboard etc., still seems pretty neat.


  98. Bridget Casas

    I guess I fail to see the advantage. I have a tool in my Google tool bar that gets me to in one click. And I guess I do not understand your question, “What should we do with” What can you do and what do you want to do? Sorry, I am good at Devil’s Advocate!!!


  99. NAyK

    idea one: I’ve been wanting to see more community driven integration in wordpress, like the facebook/orkut sites. In a sense to make blogging about live conversations with people. Thus, could be an experimental space to try this out?

    idea two: A Design show-case for the best of wordpress blogs/designs/layouts. A promotional site for wordpress; but something that others can contribute to as well.

    all the best! πŸ™‚


  100. aniramzee

    Blogger has the feature of changing the “comments” bar name into something else. For example, if it was an auto blog, you can change “3 comments” to “3 honks” or the like. It would be awesome if the same could be done with WP. Gives the blog a more personal feel.


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