Say hello to the future of reading on the web. We’re happy to introduce a new feature for WordPress.com home pages: infinite scrolling.
Speed and performance are key on the modern web: new content loads in quickly without a full page reload. Instead of the old way of navigating down a page by scrolling and then clicking a link to get to the next page, waiting for a page refresh — the document model of the web — infinite scrolling pulls the next set of posts automatically into view when the reader approaches the bottom of the page, more like an application.
See this in action on Matt on Not-WordPress—Matt’s moblog. When you get to the bottom of the page, you’ll see a loading icon display briefly as the next posts load below.
Back? Now that you are drooling along with the rest of us at the wondrous food photos he posts there daily, you’ve experienced the power of reading without clicking “next”—it means reading through many posts without friction. Imagine your visitors doing the same with your content. Pretty cool, eh?
We’ve taken care of the details like integrating with your theme design as seamlessly as possible and supporting sites with footer widgets. We’ve also refined the basic footer appearance; as you scroll down a subtle footer pops up containing your blog title, which readers can click to scroll back up.
Many of you have already seen this in action on your site. To those of you who’ve sent in feedback, thank you—we’ve incorporated your suggestions to improve the experience. The metrics from infinite scrolling are conclusive: people are reading more posts and spending more time on your sites. As you might guess, people are more likely to just scroll down than they were to click the old style links—the new way is faster and better.
If you prefer the old-school way, and disable the feature in Settings → Reading, you’ll instead see a “Load more posts” button at the bottom of the page, which loads the next available content quickly after the button is clicked—avoiding a full, slow page reload.
We’ve also automatically enabled the click-to-load button for blogs where there might be important information in footer widgets, so your visitors always have access to the entirety of your content. The number of posts loaded with the button can be changed in your “Blog pages show at most” reading setting. Learn more about the settings.
Infinite scrolling is already enabled for over 30 themes to date, and in the coming weeks we’ll be rolling it out to the rest of our themes.
Now to investigate how to make ourselves a neverending breakfast—that would be amazing, too.
Jun 12th at 7:03 pm
I also think I left to right scroll would also work well and is long overdue….
Jun 12th at 7:03 pm
I really like this – and by coincidence spotted it in action earlier when scrolling down to find one of my own posts on Ertblog!
Jun 12th at 7:18 pm
Quick question: do the blog stats reflect accurate page views if infinite scrolling is enabled? Or does it only count as one “view”?
Jun 12th at 7:23 pm
I noticed this a couple of weeks ago, but it was looping some of the same posts over, which I posted a forum question on. Others chimed in with the same issue, but I don’t think Automattic ever replied to the problem. I’m guess/hoping that this official statement means you fixed that problem, even if you never replied on it.
Jun 12th at 7:29 pm
Great improvement! I will try now. Thanks.
Jun 12th at 7:30 pm
I don’t like it. I’ve turned if off. Further, I want my old blog behavior back, where it loads a discrete page, not add stuff to the bottom. Make it so.
Jun 12th at 7:32 pm
Retracting my last comment as option is not available for me!
Jun 12th at 7:41 pm
I live in a state where broadband access is (still) not widespread, which means… dial up. Infinite scroll is a nightmare for dial up connections.
The constant loading and flashing, on broadband, gives me a headache. I’d much rather click to a next page, than to scroll forever, and not know if I’ll ever get to the end. I have stopped watching several blogs because of it.
In other words, I’m not a fan, and wish this were an OPTION for bloggers to choose for their blog, rather than a mandate.
Jun 12th at 8:28 pm
I have the Pilcrow theme, but I haven’t noticed any difference at all. Sounds like a good idea, though.
Jun 12th at 8:46 pm
What I continue to appreciate, enjoy and revel in is the constant innovation the WordPress team brings to the user experience. Infinite scrolling is très chic and its time is now! Love what you continue to do to make blogging and Web use fun!!
Jun 12th at 9:16 pm
It doesn’t seem to be active with my blog yet…I am using Theme: Customized Quintus by Automattic.
but I LOVE this and hope it will become an option or me soon!! thanks
Jun 12th at 9:21 pm
Thanks sir, I really like this.
Jun 12th at 9:25 pm
This sounds great – I hope y’all add this feature soon to the CONTEMPT theme, as it doesn’t seem to be working with blogs using that template yet. :- (
Jun 12th at 9:28 pm
Will it be coming to Portfolio? I’m planning to purchase that theme soon.
Jun 12th at 10:24 pm
You keep saying that infinite scrolling is an option, but it’s not an option. There’s an option for more posts to load automatically at the bottom of the same page, and there’s an option to load more posts manually at the bottom of the same page, but there’s not option to turn infinite scrolling OFF and return to discrete page views, which is what some people are saying they want.
Nor do I see how this will increase pageviews. When people who are new to a blog want to read back through all the old posts, they generally read down the homepage, click the “older posts” link and then read back through Page 2, Page 3, etc. Since it normally takes several days to do this, they need to have a way to know where they left off. With everything on one page, they’re not going to have any way to mark where they stopped, and they’re going to have to scroll through everything again to try to find it. I suspect that at that point most people won’t bother. This means fewer page views, not more.
On a more general note, WP has implemented a lot of changes lately that are not reader-friendly or comment-friendly and has brushed off any feedback that’s not 100% positive. Not sure why that is, but clearly something has changed over the last year or so.
Jun 12th at 10:57 pm
Reblogged this on RJMarmol.com | iPhone Apps News and Reviews and commented:
Been waiting for this. Thanks WordPress!
Jun 12th at 11:08 pm
Reblogged this on Cheryl & Leslie's and commented:
Interesting new feature for our BLOG
Jun 12th at 11:16 pm
Reblogged this on No Way. and commented:
Love it when things get better . . .
Jun 12th at 11:20 pm
Hated it on Facebook’s “welcome” page; hated it when it was dumped, unrequested, on my blog. Infinite scroll is a damn nuisance. I’m on prepaid mobile, and all this feature does is drain my account by downloading pages I don’t want to see. It should never be a default setting. If you must have it, make it available as an option!
Jun 12th at 11:28 pm
Jun 12th at 11:33 pm
I am not sure if this feature will be quite useful. Though ajaxifying page loads sounds wonderful, it isn’t quite different from new pages views especially when we are looking at image rich blogs. Many people might limited but I personally prefer the old school way. And the increase in views could be because people scroll to the bottom and then of course the page loads more posts whether or not they want it that way.
Jun 12th at 11:43 pm
For being all volunteers, you certainly do a long and difficult job rather well. I take back anything I’ve said about you on my blog. Until the next rant, of course;-)
Jun 13th at 12:12 am
Nice :D. But I prefer click to load over infinite scrolling. Sometimes infinite scrolling doesn’t look good.
Jun 13th at 12:22 am
Very cool! But now I’m hungry.
Jun 13th at 1:52 am
Awesome, thanks! I’m looking forward to seeing Elegant Grunge in action :-).
Jun 13th at 2:29 am
I love you.
Jun 13th at 2:34 am
Jun 13th at 2:48 am
Also, flexible headers, for all themes.
Jun 13th at 2:53 am
Any chance this will also be added when you view posts by category or other multi-post views on a blog?
Jun 13th at 3:09 am
TY WP darlings!
Jun 13th at 3:19 am
This is nice!
Jun 13th at 3:24 am
Just wondering whether old & discontinued themes (Quentin) have chance of acquiring the continuous scrolling.
I cling to Q because there’s nothing else like it, yet so many that are similar to each other.
Jun 13th at 3:34 am
Reblogged this on Meu blog.
Jun 13th at 3:53 am
Very interesting. I first noticed “infinite scrolling” a few weeks ago, and thought it was a software malfunction. Often, I like to scroll to the bottom of an attractive blog to see the name of the theme they’re using. I couldn’t get to the bottom. I also couldn’t get to the widgets at the bottom of some blogs.
It appears that you’re addressing these issues, to wit: “We’ve also refined the basic footer appearance; as you scroll down a subtle footer pops up containing your blog title, which readers can click to scroll back up.” — I’m not sure I understand that sentence. I’ll have to look carefully and see figure out how it works.
I’ve just changed my blog to the “Chunk” theme, which has no sidebar but has widgets at the bottom. I made the change because Chunk is a great-looking theme. One alternative would be to provide a sidebar option or a top-widget option for blogs like Chunk, but of course that might detract from the elegant design of the theme.
No criticism here; I’m happy that you’re constantly trying to improve features and readability. I’ll keep watching and try to adapt to the changes.
Jun 13th at 4:08 am
Ready for Nuntius’ theme??
Jun 13th at 6:28 am
Thanks for the improvement!
Jun 13th at 7:14 am
Wow. Infinite words with so many different meanings. lol.
Jun 13th at 8:41 am
Cool! Thanks so much. Keep up the good work.
Jun 13th at 9:05 am
So yummy! Om nom nom!
Jun 13th at 9:18 am
Great feature! Thank you so much for making the continuous improvement!
Jun 13th at 9:19 am
Love you WordPress! x
Jun 13th at 9:58 am
I’m finding these emails really interesting as I’m just in the process of setting up my blog. I just wanted to give a word of warning though. My OH has been sent a bill for £1300 from Getty Images for using one of their images on his website. He got it from what he thought was a commission free site about 6 years ago and so has no proof now of where he got it! However, Getty have spybots who can spot an image from their library even if you have changed it, apparently the spybot can identify it down to single figure pixels! He removed the image immediately he got the letter but they are still chasing him. Even our MP was unable to help!
I know a lot of people who have blogs use photos that to me look like they are copyrighted and I just worry that one day they too will get a letter through the post with a large bill that eventually they will have to pay! We are currently in dispute with Getty because of the bill but apparently this is a worldwide issue and they send out tens of thousands of bills every day to unsuspecting bloggers and website owners.
Jun 13th at 10:20 am
Thanks for the “old-school way” option for any theme
Jun 13th at 11:18 am
I just saw it in action on my own blog and I like it a great deal.
Jun 13th at 11:38 am
I have footer widgets set up for pages with no-sidebar, so I am happy that infinite scrolling will still work with the footer visible.
I’m using Enterprise and Modularity Lite. I hope they are available with infinite scroll soon.
Jun 13th at 11:45 am
Reblogged this on Living and Lovin .
Jun 13th at 2:44 pm
Buzz, you’ve got wings! You glow in the dark! You talk! Your helmet does that, that… *whoosh* thing! You are a cool toy!
Jun 13th at 5:48 pm
Great improvment, loving the updates.
Jun 13th at 7:33 pm
I love the convenience of infinite scrolling – except when I’m trying to get to something on the footer. Then it becomes a huge pain.
Jun 13th at 8:08 pm
I really hate the infinite scrolling, thanks for the “old school way”.
Jun 13th at 9:02 pm
I find that infinite scrolling loses the granularity of the writing and presents the reader with a potential tidal wave of content that may be off putting. And yes, reaching links in the footer like “view full site” when on a mobile platform where you want to browse the full site becomes far too challenging. Perhaps if there were some visible proxy that depicted the amount of data to scroll through and offered instead a fall back to the old nav method at the reader’s choice, I’d be somewhat happier with the change.
Jun 13th at 9:22 pm
Awesome new tools! Thank you.
Jun 13th at 10:14 pm
A major improvement — thank you!
Jun 14th at 12:50 am
I LOVE this feature! Anything to keep it rolling is just plain fantastical. Thanks WordPress!
Jun 14th at 9:59 am
I hate “next”, it’s a good feature.
Jun 14th at 10:30 am
Expected infinity scrolling – reached bottom of page. Disappointing!
Jun 14th at 10:33 am
I do not like the feature, the reader gets an overkill of choices, browses even more quickly over the blog’s content, and as a control freak: I loose grip of my visitors behavior, most read post etc……
Jun 14th at 10:33 am
Could it be made optional?
Jun 14th at 12:03 pm
Very good idea. Bravo.
Jun 14th at 1:49 pm
This is great! But unfortunately I can’t test it for the mean time because it is not yet on my theme. I will definitely wait for this.
Jun 14th at 7:28 pm
I like the infinite scroll when I’m going through the Reader, but I’m not sure if I like it on the blog itself.
Jun 14th at 7:36 pm
This is great. I use Oxygen theme, and once I’d moved footers to the sidebars the infinite scrolling kicked in. Readers are definitely checking out more posts. TQ for this.
Jun 14th at 7:37 pm
Really amazing, the idea is fully new in my view, thank you.
Jun 14th at 9:20 pm
Hooray Lance! Hooray infinity!
Jun 15th at 11:24 am
I’m sorry but this feature just doesn’t work for me and, I believe, my readers. I have a blog that is set to “one post” on the “Blog pages show at most” setting. This is so my readers’ attentions are focused on a single, up-to-date post. It really is distracting to our aesthetic design as bloggers and to the format that we want to present to our readers. Also, an overwhelming amount of blog posts on a single page prompts readers to just keep on scrolling, looking at images instead of reading the content.
I do hope that there will be an option in the future to disable it and revert to the standard “page view” of viewing blog posts. Even with the “Load more posts” button, it can really be frustrating when a web browser’s slider has gotten so small from loading hundreds of blog posts on a single page. Blog organization becomes a nightmare.
Jun 15th at 11:59 am
I was thankful to stumble on this post. I had noticed my MistyLook theme doing the infinite scrolling thing quite a while ago and thought it was a glitch; I could not figure out how to stop it, so I switched to Adventure Journal. Personally I think infinite scrolling can be overwhelming for a reader, but I will try to keep an open mind about this.
Jun 15th at 4:11 pm
Hey hey; so glad you left in OPTIONS for the blogger! Something some newer features are lacking. ::cough:: Not that this isn’t cool, but I’m thinking of the story I’m publishing on my blog… all the chapters would be backwards. And intermixed with the other posts, too. But it shouldn’t bother my regular-blog blog.
Jun 15th at 7:07 pm
Great updates. Thank you for sharing them.
Jun 15th at 9:35 pm
Please tell me that anything I put in my footers won’t be completely destroyed when my perfectly good theme goes the way of all the others.
Jun 16th at 10:32 am
Reblogged this on OnomeBuzz.
Jun 16th at 1:00 pm
My blog doesn’t seem to have the option for infinite scrolling – is it only certain themes that allow this?
Jun 16th at 9:45 pm
This is a marvelous and innovative feature. It is well thought out! Bravo and Kudos!
Jun 16th at 10:31 pm
This is an infelicitous development w/r/t the overall appearance of my blog. I manipulate my sidebars, number of posts displayed and the ‘more’ tag to create an aesthetically pleasing whole. The loading of additional posts creates an ugly and isolated central strip of content which lacks context.
Jun 18th at 12:51 pm
Love you WordPress!
Jun 19th at 12:37 am
Reblogged this on the secret keeper and commented:
this is going to make scrolling blog posts a thing of the super charged future. sounds great to me. would like to see in action on my own blog and all blogs enacted: “To Infinity and Beyond.” jen
Jun 19th at 11:41 am
And so WordPress keeps trying to mimic Tumblr. I hope they change their mind, if I wanted Tumblr I’d already be there. I thought WordPress intended to be a more professional blogging platform, not some scrolling madness trying to crunch more numbers for “views”.
Jun 19th at 8:32 pm
Hi Lance, I can see the benefits of infinite scroll and had in fact selected Twenty Eleven because infinite scroll was one of its options. What would be helpful is the option to have floating sidebars so that readers don’t need to scroll back to the up to continue to navigate. That’s my feedback…. Thanks!
Jun 20th at 3:00 pm
I just saw this on my own blog, and really liked it. Great work, WordPress team!
Jun 20th at 5:50 pm
But I like my chocolate without peanut butter!
Jun 20th at 10:37 pm
Would like to at least have the option to neither use Infinite Scrolling nor Load More Posts. WordPress is not Facebook… “Load More” option on Chaotic Soul theme looks more an error than a feature…
Jun 22nd at 7:07 pm
As I explore different blogs in anticipation of creating my own, I’m amazed of all the technical possibilities.
Jun 24th at 11:38 pm
Nothing wrong I guess, as long as comments, blog access options are left to users and subject-wise categorized for convenience of all! If there is an Infinite Extension of an Endless Duration of Time Infinite possibilities to access blogs, this is the way we enter our future! Love this!