The WordPress.com Blog

The WordPress.com Blog

Get More Readers to Your Business Blog

Find out how to improve your blog to attract and retain customers.

Blogging is a great way to communicate with your customers and reach new ones. Business owner Phoebe Clare blogs at Sage and Clare, where she documents her exotic trips scouting merchandise for her online home decor store she runs with Jemma Sage. Learn how Phoebe uses her blog to share inspiration for her curated marketplace while generating visits to the Sage and Clare eCommerce website.

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Write meaningful content

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One of Sage and Clare’s most popular posts was a commentary on a New York Times piece about Loulou Van Damme, a designer with a beautiful home in the hills of India. It spoke to the blog’s design-savvy audience and showcased products similar to the Sage and Clare inventory.

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Regardless of your industry, choose topics that offer value or entertainment to your readers. Share how-tos, industry insights, and thoughtful posts. Don’t underestimate the importance of writing an enticing post title that will draw in your reader. On Facebook and Twitter, your post title is front and center, so it’s worth refining.

Optimize your blog post

Did you know other WordPress.com users can discover your content through the WordPress.com Reader? Tagging your blog post with descriptive and on-topic tags will help new readers find your blog.

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Phoebe Clare uses categories and a handful of well-chosen tags to organize her posts and help readers find Sage and Clare’s content. Be selective when you assign tags and categories to posts. Five to 15 tags (or a combination of five to 15 tags and categories) is optimum.

Promote your posts

WordPress.com has built-in features designed for easy sharing. Just like Sage and Clare, you can use Publicize to connect your WordPress.com blog to your social media accounts. Next time you press publish, your post will automatically be shared through the Twitter, Facebook, or LinkedIn accounts you connected.

Make it easy for any visitor to share a link to your post on their social networks, their blog, or through email by adding Sharing buttons to the end of your posts.

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BONUS: Help Google find you!

Do you know about the Google Search Console? If your business has a niche, you can tell the Google Search Console to help you position your site to be even more successful in search rankings. We’ll show you how!


Your online presence begins with your website. Make it count by choosing the best of WordPress.com.

Consider upgrading to WordPress.com Premium or Business to unlock features like advanced customization, more space for your photos and videos, and stellar customer support.

Our Premium and Business plans also include a custom domain and access to premium themes.

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40 Comments

Comments are closed.

  1. Christine

    Great post! Will definitely be applying these to my blog. Thank you!

    Liked by 11 people

  2. Paul Bowler

    Great post, lots of really helpful hints and tips, will be sure to check some of them out and see if they could work for my blog🙂

    Liked by 8 people

  3. Sallyforth

    This is really helpful! Thanks for a great post x

    Liked by 7 people

  4. Misstery blog

    This is such a helpful post. Especially for beginner bloggers!

    Liked by 4 people

  5. makingwavesoutreach

    Great tips and information! 👍🏻👍🏻

    Liked by 2 people

  6. StickInsectz

    Great post. Thank you – lots to think about.

    Liked by 5 people

  7. Atelier Miss Georgia Doll: Original Fashion Art dolls

    Love it and it’s really helpful! Thank you for sharing!

    Liked by 5 people

  8. invisiblessentialsblog

    Thank you for the tips! They are really helpful for a beginner in blogging like me🙂

    Liked by 7 people

  9. SimpleTechLife

    Thank you for the helpful advice! Can’t wait to expand my blogging!

    Liked by 5 people

  10. dolapoboham

    I really love this but never get any replies or comments from anybody. At Least the whole world can see me online .

    Liked by 1 person

  11. amy111rose

    Great post, especially for newbies! Thank you, I’ll be adding some of these suggestions for sure!
    Amy💕

    Liked by 4 people

  12. JenT

    Great information! While not everyone has a business site, all bloggers are “selling” their site and these tips are equally useful for everyone.🙂

    Liked by 5 people

  13. misakolopo

    Yes, you are right, blogging is the best and effective ways to communicate with your prospect or customer and readers of your blog.

    Liked by 4 people

  14. saphiacom

    Great post thank you for the insight

    Liked by 2 people

  15. The Official Traveler

    Worth the read🙂

    Liked by 2 people

  16. herencouragingheart

    Great advice. Thank you

    Liked by 3 people

  17. kmalnati

    Great blogging advice! Thank you for sharing. I’m definitely going to put a few of these tips into practice on my blog. :)) ~Kyle

    Liked by 5 people

  18. southindianrealtylovers

    Very helpful post! Will definitely share my views after applying this. Now got some idea to increase blog reach.

    Liked by 3 people

  19. leximiller14

    Great post, lots of helpful information that I will definitely be applying to my blog!

    Liked by 2 people

  20. Image Earth Travel

    Very useful post, thanks!

    Liked by 4 people

  21. scribblesoftime

    Thank you so much for this post. It was at the right time that I came to read this post. It’s really helpful for a blogger like me.

    Liked by 6 people

  22. Sara

    Hey,

    Thank you for these helpful tips!

    Liked by 3 people

  23. AVONBoss

    Thank you so much!!!!

    Liked by 3 people

  24. tiffh16

    These are great tips for my blog! Thx!

    Liked by 3 people

  25. Webtech Solutions

    Great post!! thanks for sharing your advice.
    i will apply this to my blogs and will wait for the best.
    Thanks!

    Liked by 4 people

  26. Jess

    Thanks for the post! Just started my blog today about showing love to people through art so is totally on point!

    Liked by 4 people

  27. annforlife

    Great Post, will be using these clues a lot🙂

    Liked by 3 people

  28. Charlotte Marie

    Great tips, thank you x

    Liked by 3 people

  29. pusattanamanbuah

    Thanks for writing this post…

    Liked by 2 people

  30. Beth Bailey, Avon Ind Sales Rep

    Thank you for the tips! I’ll definitely be applying these!

    Liked by 3 people

  31. shaungagie

    Fab blog article, great tips!

    Liked by 1 person

  32. D-DivasDope

    Really interesting for us who have just started blogging ..handy tips and information

    Cheers

    Liked by 2 people

  33. JustineTheCleaner

    Thanks for the pointers… Its not easy being new🙂

    Liked by 2 people

  34. Families in Trauma

    Sorry if this is a really obvious question but you mention having between 5 – 15 tags as a maximum for optimum performance?? Why is this, and if you have more, does it damage you in any way??

    Liked by 2 people

    • Andrea Zoellner

      Posts with more than 15 categories and tags are removed from the Reader, which means less eyes on your content. It’s important to use tags that are on-topic and relevant. Too many can appear spammy. Thanks for your comment and happy blogging!

      Liked by 3 people

  35. myownetc

    Thank you for this. It’s really a great help for a newbie blogger like me.

    Liked by 2 people

  36. Sharon Simeone

    Learning something every day. Thank you!

    Liked by 1 person

  37. Venkat Nagaraju

    Thanks for the valuable insights.

    Liked by 2 people

  38. Brucodetechnologies

    Nice post… can you please tell me that google webmaster is not working for free WordPress blog. I have a blog on WordPress and I tried to access webmaster for my blog but it is not done, the reason is only that I am not using the premium account of WordPress.

    Liked by 1 person

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